Awards & Accolades
2011 IIHS Top Safety Pick
"The 2012 Soul won the 2011 Top Safety Pick. The winner must receive the highest rating of "Good" in all four of the Insurance Institute for Highway Safety crashworthiness tests (frontal offset, side, rear, and roof strength). Winners must also have Electronic Stability Control."
Motor Trend
"Contains fuel efficiency and smart interior packaging... wrapped in a likeable, edgy body unlike anything Kia has ever sold before."
Edmunds
"This is a Kia that you want to imagine driving."
Consumer Guide Automotive
"...a gotta-have ride to rival the Mini Cooper or Scion xB."